BHS is attempting to reinvent itself as a trendy online lighting shop. BHS has always gone against the grain when it comes to lighting by selling some interesting designs that belie its sedate image. Moribund retailer BHS, which closed its doors earlier in the year after decades as a High Street staple, is attempting to reinvent itself as a trendy online lighting store. The company, which went into administration in April, has launched a new website, which features a whole host of lighting fixtures that would not look out of place in London’s trendy Shoreditch or Dalston. As well as featuring traditional BHS staples such as middle-of-the-road bedding and beige cushions, the new website also sells retro filament lamps hanging from distressed railway sleepers, glass pendants and even the perennial hipster lighting favorite, the squirrel cage. Any BHS regular will, no doubt, note the new lighting as a very considerable change of step for the formerly sedate and m...