Dubai supermarket is first with connected lighting

By -

Customers use the app to receive information relevant to the items around them such as special offers and they can even look up prices of items on their phone instead of on the shelves.


Lux reports: UAE supermarket chain Aswaaq has become the first retailer in the Middle East to install connected lighting which communicates with its customers.
Its supermarket in Al Bada’a, Dubai, now boasts so-called Visible Light Communication technology, which is imperceptible to the human eye but detected by smart phone cameras. The lights act as a positioning system which allows shoppers to find items in the store to an accuracy of 30cm. 
Smart-phone owners must first download the Aswaaq-branded app. This allows their phone to communicate with the individual light points transmitting their location through the high-frequency modulation of the light. The data stream is one-way and no personal data is collected by the lighting system.
They use the app to receive information relevant to the items around them such as special offers and they can even look up prices of items on their phone instead of on the shelves. The store managers can use the system to identify the most popular areas of the store to better place products, as well as help streamline tasks such as stock checks and restocking shelves.
'Our customers’ time is precious and having this advanced indoor positioning technology allows us to make shopping faster and more enjoyable,’ Affan Al Khoori, deputy CEO of Aswaaq told Lux Review. ‘It opens up new possibilities that improve the shopping experience, and empower our staff to operate more efficiently.’
The project has been installed by Philips Lighting and an American specialist in ‘digital store mapping’, Aisle411. 
Other retailers trialling visible light communication include Target in the US, and Carrefour at its hypermarket in Lille, France.

www.novelenergylighting.com

Comments

Post a Comment

Popular posts from this blog

Nightknight: Multi-function emergency LED torch & night light.

By -
Image
Introducing our newest product release:  Night Knight ™  is a hugely popular Ultra-Bright LED Torch - makes an Ideal Christmas present!! A multi-function emergency LED torch and night light: - Removable torch, up to 9 hours battery life once fully charged - Soft tone night light in base with manual or automatic activation. - Torch lights automatically when power is cut. - Bright LEDs give constant light, or can switch to flashing mode. - Plugs directly into the mains socket, no wires. - Magnetic induction charging with no exposed pins. - Water resistant, sealed casing. - Low power consumption. - Environmentally friendly, no battery or bulb replacement needed. Power Failure Mode: Torch is automatically activated. Night Light Mode: Automatic when dark, or can be manually switched. Hand Held Mode: Push button for on/off, constant/flashing operation. At Novel Energy Lighting from as low as  £16.99 inc VAT!
Read more

Here comes the moon: CoeLux launches night version

By -
Image
'The moon, unlike the sun, lets you look at her, it seems she wants to be looked at', commented Paolo Di Trapani, CEO of CoeLux, who is behind the latest innovation. CoeLux Moon aims to create a comforting and relaxing ambience and less light is used to produce the final effect than the original sunlight CoeLux uses. CoeLux’s artificial skylights have rocked the industry due to their convincing reproduction of sunlight. Now the company has launched a new version that aims to be just as successful at recreating the night sky. CoeLux Moon is being launched at Euroluce 2017, which is currently taking place in Milan. ‘The moon, unlike the sun, lets you look at her, it seems she wants to be looked at,' commented Paolo Di Trapani, CEO of CoeLux, who is behind the latest innovation. CoeLux chose last year’s LuxLive to launch the second generation of the CoeLux daylight range, which is comprised of smaller less costly fittings. ‘By rebuilding the phy
Read more

Thorn launches Altis Area

By -
Image
Thorn launches Altis Area, a powerful LED floodlight providing a high performance, low maintenance and energy efficient alternative to 1 and 2 kW HID floodlights. Offering over 93 000lm with an efficacy of 115Llm/W, Altis Area is equipped with asymmetrical lenses and is the ideal solution for high mast area lighting. Altis Area benefits from excellent versatility and high optical performance and control. For comfort, the floodlight provides excellent control of obtrusive light (0cd at 90°) while tiltable LED modules allow flexibility for best-in-class lighting designs. Compact and lightweight Altis Area benefits from an optimised lumen output/size ratio which facilitates retrofit installations and reduces structural costs. For ease of installation Altis Area is supplied pre-wired. Connection to the gear tray (IP21) or the gear box (IP65) is done via one single cable and a simple plug-and-play system. Altis Area can be fully dimmed via DALI control to maximise energy savings
Read more